ABOUT ME
For more than 15 years, I’ve been helping transform brands into experiences that stay with people.
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My journey in communication began in journalism, where I learned that every great story needs structure, purpose, and authenticity. That editorial mindset has shaped everything I’ve built since.
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Throughout my career, I’ve worked across marketing, public relations, creative direction, and crisis management. Each experience added a new layer to my understanding of what makes a brand truly resonate.
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Specializing in branding became a turning point. I realized that what people and businesses need most isn’t more content—it’s clarity. Clarity about who they are, who they serve, and how they want to be remembered.
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Today, I live in Geneva and work with clients across Switzerland, Italy, and Brazil. Living and working in different cultures has given me something no course can teach: the ability to understand context, adapt narratives, and build brands that connect beyond borders.
SPECIAL PROJECTS
VOICE - Save the Not-Fungible Territory
Isolated from the rest of the world, the local communities of the Amazon want to take advantage of the attention generated by the NFT craze to raise awareness about the only thing that is truly unique and irreplaceable that we have: the Amazon Rainforest.
This documentary presents an intimate and unprecedented look at the relationship between Amazonian peoples and the Earth.A film by Marcelo Alves, produced by Nemus.
PUBLICATIONS
The Power of Social Marketing
Article about Lewis Hamilton's action that "broke the internet" and earned thousands of flattering headlines worldwide, when he bought a Met Gala table and invited emerging Black designers, with the goal of highlighting their fashion talents.
Published by the website Coletiva.net
